Course Description

When you think of any big company, the brand is probably the first thing to come to mind. In fact, there are very few successful businesses that don’t have a prominent brand and it’s hard to imagine how a company could get big without investing in its image and creating an identify for itself.

Despite this, many small businesses and internet businesses don’t take the necessary time to create a strong brand and a strong identity that they can use to drive their organization forward. Why? Often it comes down a lack of understanding. Not only do many businesses and entrepreneurs not understand how branding works; many also don’t understand just how important branding is.

Helping people start successful side businesses.

Matt Bernstein

Why I Teach:While studying to become a Communication Major at the University of Massachusetts at Amherst, I built a successful eBay business on the side. After college, I moved to an apartment in Boston, MA (that I could barely afford) to create Udemy courses, teaching students how to sell on eBay. The goal is to help hardworking people start a successful online business at an affordable cost.Currently, I'm teaching people how to emulate my successes by offering cutting-edge training courses and passionate support communities that help them start a side businesses more quickly and easily. The courses provide everything one could need to start and grow a home business. I've discovered principles, strategies, and technologies that produce real, measurable business results — without the expensive costs.Things I Like:Bowling, reading, beer, hiking, good deli meat, memorable experiences, my girlfriend, family, and close friends.

Course curriculum

  • 1

    Business Branding

    • Branding

    • Mission Statement

    • Logo

    • Promotion

    • Delivering

    • Success